Impact Driven. People Focused.
Draven Haefs
Creative Director | Brand Strategy | Community & ExperienceCreative leader with a track record of building brands, audiences, and programs that drive measurable engagement and community impact. Combines creative direction, content strategy, and operational execution to translate ideas into scalable, high-performing experiences.Featured Projects
Branding & Identity | The Le Mars Arts Center
Social Campaign | INSERT NAME HERE
Community-Based Programming | The DaVinci Collective
Event Branding & Strategy | A Night in New York
Rebranding
a regional arts organization from a local novelty to a state-renowned organization & economic driver.
Context
The Le Mars Arts Center serves a community of 10,000+ and required a unified identity to better connect its current programming with audience engagement and diversity while augmenting for its potential.
The Problem?
- Fragmented identity
- Low engagement
- Inconsistent messaging
My role
Creative Direction | Brand Strategy | Content & Campaign Execution
Approach
- Built scalable brand system
- Shifted to audience-first storytelling, human-focus
- Aligned programming with identity
- Created repeatable content frameworks